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As a graduate student at Harvard University, sociologist Kevin Lewis began working with a data set that tracked something that scientists had never really been able to systematically study: the earliest stages of courtship. You have a couple, but you don’t see the back and forth that led to them being a couple,” said Lewis, now an assistant professor of sociology at the University of California, San Diego.
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By studying interactions in online dating, he could probe human flirtation in its natural environment in unprecedented detail. “It’s like hanging out at a big nationwide bar and watching who walks up to who and asks to buy them a drink and who gets rebuffed.” Lewis, working with data from the dating website Ok Cupid, was especially intrigued by a puzzling pattern in his data.
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