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"That to me is very interesting and compelling," says Di Cristina. The audience has a bit more patience for hearing an ad when it’s presented by the person they’re already listening to, and tend to remember the advertiser’s name more when it’s represented like that.
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"For us, sponsoring a podcast isn’t about the product; it’s about brand awareness," says Di Cristina."It’s important to us to see Mail Chimp as a supporter of creative things and creative people, and empowering those people to do the thing they do really well." Brand awareness might not be the primary goal, but when people are constantly repeating your brand name over and over, it doesn't hurt.