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23-Feb-2016 05:20

As a result, Tinder will soon begin offering a “freemium” service to appeal to the app’s growing user base.

What moves will Tinder make to enter this growing market, and can the app make money as fast as it makes matches? The dating app, which pairs potential hook-ups based on a mere glance and swipe of a user’s photograph, is easy to navigate and eliminates the standard, time-consuming features of traditional dating sites that can be overwhelming for users.This user-friendly approach produces 1.2 billion profile views a day and creates 15 million matches.